Compared to other marketing channels, email marketing regularly offers a higher return on investment. Additionally, it’s fantastic for creating communities and interacting with clients in a way that seems personal. However, without the proper infrastructure in place to manage your email marketing, you won’t be able to connect with your subscribers and clients in the manner necessary to promote engagement, develop those crucial relationships, produce more leads, and boost sales.
Email marketing can be beneficial to a number of industries, from retail to express new discounts and latest product releases to businesses in the entertainment industries such as streaming services like Netflix to announce new movie additions and online casinos to announce new games to their game libraries.
In order to choose the ideal email marketing platform to deliver the results you require, compare the various features offered by each of the platforms on this list.
Omnisend is a comprehensive platform for email marketing automation that also serves eCommerce businesses. It gives you the ability to improve your newsletters and increase sales via segmentation, automated emails, and the possibilities of SMS. To help deliver efficient buyer engagements, it contains pre-built automations for cart abandonment, welcome series, and transactional emails.
Omnisend offers a variety of features such as a library of templates to create professional emails without the use of code, an automations library, segmented targeting, popups and forms to help in lead generations, and reports and analytics to track sales and identify the winning campaigns.
ConvertKit is a fantastic fit for both creative and eCommerce companies. Its feature-rich UI and sleek design make for a pleasant experience. Opt-in forms, landing pages, email workflows, tagging systems, data management and list segmentation, personalisation, automation, and many other features are included. ConvertKit also has beneficial connectors with other platforms that producers and makers are used to using, such as WordPress, Woocommerce, PayPal, and Stripe.
ConvertKit offers a variety of features such as automation of your sales funnel to send content to subscribers automatically, selling digital products with a specific tool, changing a URL after an email is sent, creating personalised email marketing campaigns, and also building professional landing pages.
Due to its easy interaction with eCommerce systems like Shopify, WooCommerce, and Magento, Drip is one of the more sophisticated email marketing platforms on our list and the ideal choice for eCommerce enterprises. You may segment your email list based on a wide range of factors, including clicks, past purchases, email opens, and more, using eCommerce CRM data to develop tailored marketing.
Drip incorporates SMS marketing as well, giving it access to a niche that few email marketing systems do. SMS messages can be delivered for a variety of purposes, including reminders about abandoned carts and advertising incentives.
One of the oldest email marketing tools available is Mailchimp. It features capabilities like email automation, data segmentation, templates, personalisation, A/B testing, lead capture forms, and integration with CRMs and is especially well suited for novices and entrepreneurs.
Although it initially only offered an email-focused solution, the platform now provides much more. You may create sponsored advertisements and landing pages, develop a free website, purchase a domain, post on social media, and mail physical postcards anywhere in the world.
With HubSpot, you can make customised, attractive emails without any design experience. Its ability to be powered by HubSpot’s CRM gives you access to accurate customer information that you can use to personalize your emails, which is one of its most appealing advantages. You can also go to its marketplace, where you can discover templates that are known to convert, to further tailor your emails. The layout and other features, such as calls to action, can then be changed using its drag-and-drop editor.
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