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Friday, December 2, 2022

Radio Resources Adds Programming Choices, Traffic System, Sales Training. – Inside Radio

Radio Resources, which aims to serve as a one-stop shop of products and services for small and medium market broadcasters, says it has expanded its platform. The additions include additional programming options, a traffic system, and sales training.
“We continue to grow our platform to address the critical areas of owning and operating radio stations with top quality products and services that can not only improve overall station operations, but can deliver financial efficiencies, as well,” Alex Quintero, Director of Products and Services, said in a press release. “With a more robust platform, we can better serve the specific needs of medium and small market broadcasters in our industry.”
Part of Gen Media Partners, the company launched in July as a single-source turnkey platform that aims to solve resource and budget hurdles across all aspects of radio station operations. The first phase launched with programming, a texting platform, workflow solutions, IT and cyber security, 24/7 formats, imaging and production, research, online and digital Integrations, and back-office operations. The platform allows broadcasters to choose products and services a la carte from a list of providers.
Quintero worked at WideOrbit and Sun Broadcast Group before joining Gen Media Partners in May.
The company says its service streamlines a station’s operations, maximizes efficiency, and brings down costs, while helping it build more audience, re-allocate resources, and increase revenue.

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