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Sunday, December 4, 2022

New Spanish-Language TV Programming Makes A Splash – TVRev

iSpot’s new Q3 report dives into every angle of last quarter’s TV advertising, including the top shows for Spanish-language ad impressions. Notably, four of the top 10 programs in Q3 didn’t appear on U.S. TV last year – led by telenovela La Herencia, which was No. 2 by share of Spanish-language TV ad impressions with 4.86%. The show debuted on Las Estrellas in Mexico earlier this year, before jumping to Univision in the U.S.
(via iSpot)
Reality shows delivered impressions for Spanish-language ads: La Casa De Los Famosos (a Spanish-language version of Celebrity Big Brother) was the top show for Telemundo in Q3 despite only airing for half of the quarter.
Top Chef VIP was a newcomer for Telemundo as well in early August, yet delivered nearly 4% of all Spanish-language TV ad impressions.
Year-over-year, the top Q3 programming for Spanish-language TV ad impressions turned over significantly, as six of the top 10 were not at top of the list for Q3 last year.
John covers streaming, data and sports-related topics at TVREV, where he’s contributed since 2017.
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