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New Robust Slate of Original Programming, Product Updates, and the Launch of its Branded Content Studio at 2022 NewFronts Announced by Chicken Soup for the Soul Entertainment's Crackle Plus – GlobeNewswire

| Source: Chicken Soup for the Soul Entertainment, Inc. Chicken Soup for the Soul Entertainment, Inc.
Cos Cob, Connecticut, UNITED STATES
NEW YORK, May 05, 2022 (GLOBE NEWSWIRE) — Crackle Plus, a Chicken Soup for the Soul Entertainment, Inc. (Nasdaq: CSSE) company and one of the largest operators of advertising-supported video-on-demand (AVOD) streaming services, took the virtual NewFronts stage today to unveil its upcoming slate of original and exclusive programming and its new Branded Content Studio.

This past month, Crackle Plus launched its highly anticipated Chicken Soup for the Soul AVOD streaming service, dedicated to featuring diverse, female-centric programming, offering over 5,000 content assets at launch, including many originals and exclusive content, both scripted and unscripted.
“What better time to seek positive change and create content that makes the world a better place, a mission pursued for over 30 years by our parent company Chicken Soup for the Soul. We want to invite advertisers to join us in developing content that matters. Our new Branded Content Studio offers a unique opportunity to integrate their brand right into the viewer experience,” said Philippe Guelton, president of Crackle Plus.
Additionally, Crackle Plus increased its access to 100K+ hours of original content from Chicken Soup for the Soul Entertainment sister company Screen Media Ventures, which recently acquired Locomotive Global and 1091 Pictures, following its acquisition last year of the film and television assets of Sonar Entertainment, Inc.
Screen Media also entered a multi-year content deal with BBC Studios that will bring more than 2,500 hours of premium content to all current and future Crackle Plus streaming services, kicking off the deal with exclusive rights to the Emmy-award winning series Sherlock starring Benedict Cumberbatch, which is available now on Crackle.
On the product front, Crackle Plus has also been relaunching new versions of its Crackle AVOD apps and has seen tremendous growth in user engagement, with a 42% faster start time, 40% increased viewership and 200% decrease in ad exits. Crackle announced the upcoming launch of its Crackle Reward Program, where viewers will earn points for watching content on Crackle that can be redeemed for in-app rewards or services and/or products from its partners.
Additionally, Crackle Plus announced the addition of five linear channels to the Crackle Plus portfolio of FAST channels, which now includes:
Backed by the company’s TV production division, Chicken Soup for the Soul Television Group, which produces a wide range of content, from the Mysterious Benedict Society on Disney Plus to Hunters on Amazon Prime, Crackle Plus announced the launch of its Branded Content Studio, designed to create new opportunities for advertisers to reach and connect with new audiences more effectively. It is being led by Crackle Plus’ new head of branded entertainment, Michele Fino, an industry veteran who previously served as head of branded entertainment at Fremantle, Collective Digital Studio and worked with a number of not-for-profit organizations, including as the chief marketing officer of DoSomething.org. To further provide brands with more measurable data, Crackle has partnered with UpWave, the leading analytics platform for brand marketers across social, linear and digital.
Darren Olive, executive vice president, national advertising sales & strategy at Crackle Plus, added, “In addition to reaching over 40 million monthly active users, we are uniquely positioned to tailor opportunities based on what we know our advertising partners are looking for – targeted and flexible campaign opportunities. Our core demo continues to double down on quality free programming. They are also savvy decision-makers, so brands have the additional value proposition of collaborating with us at the outset of the creative process to more organically connect with viewers.”
“Whether offering a different perspective like original series Inside The Black Box, or high octane suspense like the feature film Blast, we’re incredibly thoughtful about the range of original and exclusive content programmed on Crackle and Chicken Soup for the Soul,” said Jeff Meier, head of programming for Crackle Plus. “Our upcoming slate is reflective of our continued commitment to delivering high-quality content and providing something special for every viewer.”
Crackle and Chicken Soup for the Soul’s upcoming content offering of both scripted and unscripted programming that’s designed to inspire and entertain viewers includes:
Chicken Soup for the Soul Originals
Other Chicken Soup for the Soul Movies and Series
Crackle Originals
Crackle AVOD Exclusives
70 Touchpoints
The Crackle Plus streaming services are currently distributed through 70 touchpoints in the U.S. on platforms including Amazon FireTV, RokuTV, Apple TV, Smart TVs (Samsung, LG, Vizio), gaming consoles (PS4 and Xbox One), Plex, iOS and Android mobile devices and on desktops at Crackle.com, with previously announced plans to expand to over 90 touchpoints.
ABOUT CHICKEN SOUP FOR THE SOUL ENTERTAINMENT
Chicken Soup for the Soul Entertainment, Inc. (Nasdaq: CSSE) (the “Company”) operates video-on-demand (VOD) streaming services. The Company owns Crackle Plus, which owns and operates a variety of ad- supported VOD streaming services including Crackle, Chicken Soup for the Soul, Popcornflix, Popcornflix Kids, Truli, Pivotshare, Españolflix and FrightPix. The Company also acquires and distributes video content through its Screen Media and 1091 Pictures subsidiaries and produces original video content through the Chicken Soup for the Soul Television Group. Chicken Soup for the Soul Entertainment is a subsidiary of Chicken Soup for the Soul, LLC, which publishes the famous book series and produces super-premium pet food under the Chicken Soup for the Soul brand name.
FORWARD-LOOKING STATEMENTS
This press release includes forward-looking statements within the meaning of the federal securities laws. Forward-looking statements are statements that are not historical facts. These statements are based on various assumptions, whether or not identified in this press release, and on the current expectations of management and are not predictions of actual performance. Such assumptions involve a number of known and unknown risks and uncertainties, including but not limited to our core strategy, operating income and margin, seasonality, liquidity, including cash flows from operations, available funds, and access to financing sources, free cash flows, revenues, net income, profitability, stock price volatility, future regulatory changes, price changes, the ability of the Company’s content offerings to achieve market acceptance, the Company’s success in retaining or recruiting officers, key employees, or directors, the ability to protect intellectual property, the ability to complete strategic acquisitions, the ability to manage growth and integrate acquired operations, the ability to pay dividends, regulatory or operational risks, and general market conditions impacting demand for the Company’s services. For a more complete description of these and other risks and uncertainties, please refer the Company’s Annual Report on Form 10-K for the year ended December 31, 2021, filed with the SEC on March 31, 2022. If any of these risks materialize or our assumptions prove incorrect, actual results could differ materially from the results implied by these forward-looking statements. These forward-looking statements speak only as of the date hereof and the Company expressly disclaims any obligation or undertaking to release publicly any updates or revisions to any forward-looking statements contained herein to reflect any change in the Company’s expectations with respect thereto or any change in events, conditions or circumstances on which any statement is based.
INVESTOR RELATIONS
Taylor Krafchik
Ellipsis
csse@ellipsisir.com
(646) 776-0886
MEDIA CONTACT
Kate Barrette
RooneyPartners LLC
kbarrette@rooneypartners.com
(212) 223-0561

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