By Lynette Rice
Senior TV Writer/TV Editor, Awards
NBCUniversal Telemundo Enterprises has appointed Sandra Smester as executive vice president, programming and content development. In the newly created role, Smester will oversee the development and execution of programming for the network beginning in August.
Smester will report to Ronald Day, president of entertainment and content strategy at NBCUniversal Telemundo Enterprises.
Smester will be responsible for primetime and daytime programming, content acquisitions, program planning and scheduling, and the company’s cable network Universo.
“Sandra is a world-class media executive and a savvy programmer with a keen eye for great content, a long history of programming innovation, and a deep understanding of the U.S. Hispanic media space,” said Day in a statement. “She’s achieved impressive results at every stage of her career and is uniquely positioned to power Telemundo’s continued leadership, overseeing our best-in-class programming serving Latino audiences.”
“I’m thrilled to be joining the Telemundo leadership team in this new role to support the continued growth of the business,” added Smester. “For years Telemundo has offered groundbreaking content, taking risks with innovative programming decisions and bringing a contemporary approach to our industry. I look forward to continuing in that tradition, deepening the connection with their existing audiences and creating new Telemundo superfans along the way.”
A long-time veteran of Spanish language media, Smester most recently served as executive vice president and chief content officer at TV Azteca, where she oversaw content and distribution across the network’s linear and streaming offerings, and drove the growth of the company’s share in Mexico, Latin America, Europe, and the U.S. Hispanic market.
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