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Tuesday, December 6, 2022

Impact Wrestling Targeting WWE & AEW Programming With New Commercial Campaign – Ringside News

Impact Wrestling is still plugging away as they continue making their mark in the pro wrestling world. Impact Wrestling is also trying to buy commercials for Monday Night RAW.
The former TNA has certainly come far since its humble beginnings back in early 2002. In fact, many fans were worried the company was going to go under many times after Hulk Hogan and Eric Bischoff took over. Thankfully, the company persevered.
According to a report by the Wrestling Observer Newsletter, Impact Wrestling is trying to purchase commercials during Monday Night RAW once again. They also did the same for AEW Dynamite.
Impact again purchased commercial time on Raw nationally on DirecTV plugging the television show on Monday and also did the same on AEW on Wednesday. It is notable that during major sports that TNT often plugs AEW but there seems to be no measurable effect on the ratings during that period, although there are so many factors in ratings having to do with competition and often those same periods are when competition is harder.
Similarly here, Impact’s numbers didn’t gain with the commercials on Raw and I don’t think AEW gained with the commercials on Impact. Lucha Underground used to buy commercial time on Raw like crazy and I couldn’t point to a numbers gain. Impact had considered buying commercials on AEW nationally but the cost per 30 seconds was too high but that was a full national buy rather than a DirecTV only buy which would likely be a lot less. But Impact now goes against Thursday Night Football so that holds down the numbers.”
We will have to wait and see whether Impact Wrestling will end up gaining viewership thanks to their advertisements. For the time being, that does not seem to be the case.
Do you think Impact Wrestling is doing the right thing? Sound off in the comments!
Subhojeet has been a massive fan of professional wrestling for over 22 years, since the early days of the Monday Night Wars. Aside from wrestling, he also is into TV shows, movies, Anime, novels and a lot of music.

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