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Tuesday, February 7, 2023

CrossFit Announces Change to Affiliate Programming Service – Morning Chalk Up

CrossFit has announced that beginning May 2, CrossFit Affiliate Programming (CAP) and CrossFit.com will be programmed separately.
The details: For the past several months, CAP and CrossFit.com daily programming has been aligned, but in an effort to increase the exclusivity of CAP, that will no longer be the case.
“CAP can continually address and prioritize our affiliate’s needs,” the email continued, “this includes equipment considerations, seasonal programming, weekend class schedules, and the best days for benchmark workouts.”
Remind me: CAP was initially unveiled in June of 2021 and rolled out over the next six months, first as a free trial service and now as a paid subscription at $150 per month. (CAP is currently available for a one-month free trial.)
Membership grew fast, with nearly 1,800 affiliates subscribing in the first 24 hours and that number reached 4,000 by the end of 2021.
Why this matters: The free daily WOD on CrossFit.com (“mainsite” for you OGs) will continue and will follow the three days on, one day off approach. It will still offer scaling options and movement demonstrations as well.
The move to distinguish CAP though, is clearly to highlight its value as a paid subscription.
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