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Tuesday, November 29, 2022

Bleacher Report unveils programming lineup around NBA season start – Sports Business Journal

Bleacher Report will usher in the start of the NBA season next week by showcasing a robust lineup of live programming built around marquee events and storylines. It begins in the B/R app on NBA Opening Night on Tuesday from Chase Center with “Ring Night Live,” an alternative livestream of the Warriors’ ring ceremony. It will be hosted by Taylor Rooks. House of Highlights will join on-site with its NBA podcast “Through The Wire” in a live episode from the TNT Road Show. B/R’s live coverage will then travel to L.A. for Thursday’s Lakers-Clippers game and a livestream event available exclusively in the B/R app and B/R’s YouTube — 20 Years of Greatness Powered by AT&T 5G. Showcasing LeBron James’ storied career, it will recount the 20 greatest highlights from his 20-year career as voted on by users in the B/R app. Bleacher Report also will host a public event in L.A. on Thursday, Oct. 20 — B/R Jump Off — with the interactive fan experience providing the backdrop for the 20 Years of Greatness Powered by AT&T 5G livestream. B/R Kicks will add an interactive display with the signature shoes worn by James featured in the livestream.
OTHER PROGRAMMING: “Through The Wire” will add a live show from B/R Jump-Off, joined by new “NBA on TNT” studio analyst Jamal Crawford. Visitors to B/R Jump-Off can also purchase the NBA Remix apparel collection from B/R and Mitchell & Ness. B/R Gaming Arcade will give attendees a chance to compete in Warner Bros. Games’ MultiVersus, a new free-to-play platform fighter video game featuring James as a character. Other programming includes the B/R original series “Underrated,” hosted by TNT’s Adam Lefkoe, which will return to give NBA players — Cavaliers F Evan Mobley, Bucks F Bobby Portis and Thunder G Luguentz Dort — the chance to raise their player ratings in NBA 2K23. The new episodes will air on Friday, Oct. 28 and Tuesday Nov. 1 at 11am ET in the B/R app and on B/R’s Twitter, YouTube and IG. B/R Gaming will debut a new series, “Run The Game,” in partnership with the NBPA, that dives into the cross-section between gaming and sports. Digital episodes will drop consecutively from Monday through Friday on the B/R Gaming YouTube channel and on TBS Monday, Oct. 24, at 12am ET/PT. B/R will also debut an original NBA animated series titled “Hero Ball” that will view the season through the lens of a grand anime epic starting Monday at 5pm ET in the B/R app, Twitter, YouTube, TikTok, IG and Facebook.
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